Firstly, there is the 'cost price' - this is what the brand pays to get the shoes made and delivered to their warehouse and includes : materials, packaging, factory costs, taxes, duties and delivery.
Most brands typically then multiply this by 4-6 times to decide the final retail price that the customer pays...
So why do brands need such a high mark-up?
- Covering the cost of mark-downs (nowadays there are almost constant sales - black friday etc - these losses are pre-built into the retail price)
- Staff, overheads and business operations
- Product development
- Marketing
Thus isn't to say these factors are 'bad', it's just the reality, but then there is a compromise to make : either reduce costs by using inferior materials or labour, or sell at a higher price... essentially handing the true cost to the planet or customer...
We tried to find another way...
- pre-order model to judge demand (so we don't need to factor in future mark-downs)
- no middle men - our shoes go direct from us to you
- low overheads
- our focus on the planet over profit
climate-conscious, durable and high performing materials inside and out
climate-conscious, durable and high performing materials inside and out
independent scientific report on every material used
independent scientific report on every material used
one tonne of carbon offset for each pair sold
one tonne of carbon offset for each pair sold
compostable packaging
compostable packaging
carbon neutral shipping
carbon neutral shipping
supporting a start-up creating positive change
supporting a start-up creating positive change
supporting manufacturers creating better materials
supporting manufacturers creating better materials
supporting producers, working with plants (image from ananas anam - Pinatex)
supporting producers, working with plants (image from ananas anam)
