how does the pre-order system work?
As a new brand striving to do things differently, we decided to do a pre-order system meaning that we know exactly what our customers want and can therefore handcraft our shoes knowing that they have a home to go to from the start. From our launch date until shipping will be around three months, and we’ll keep you updated along the way.
For efficiency, we also plan to create a small amount of stock. To guarantee you get the style you want we recommend you pre-order to avoid missing out.
Our sales model means we can sell our shoes at a fairer price as we don’t have to try to “clear the shelves” at the end of the season.
We feel this is a fairer system for our customers and the planet.
are you carbon neutral?
During our design process we have carefully considered our CO2 impact and we are confident that we’re “net zero” (most brands are 10-30kg CO2 per pair, with this study suggesting 13kg CO2 for synthetic running shoes). On top of this, we work with gold-standard climate offsetting schemes to ensure that for every pair we sell, we offset one-tonne of CO2 from the atmosphere. That’s 1000kg.
Our considerations include:
- We don’t use any leather, the production of which creates huge amounts of greenhouse
- Almost all of our materials are from actively carbon-sequestering plants, many of which stay in the ground to maximise their positive impact
- Many of our materials are repurposed from what would normally be waste
- Therefore we require no extra land, water or fertilisers during growth
- Saving them from landfill or being burnt avoids greenhouse gases being released
- Our shipping is carbon-neutral
We believe in winning with the climate, and have created a new model which allows us to literally make tonnes of difference.
where do your raw materials come from?
We have tried to source as locally as we can where possible but in order to work with innovative plant-based materials we do need to source them from different countries. You can read more about this in our materials section or Biodiversify report.
An important thing to note is that the shipping of raw materials is a relatively low impact part of the shoe-making process as at this stage they are literally in their raw state and very efficiently packed for transit. The least efficient stage of transport is once the final shoes are made and they are packed in a box, with lots of air inside so they do not get damaged. We manufacture and distribute from the UK and deliver using a carbon neutral service so our impact is literally zero.
why don’t you use leather?
All of our shoes are 100% vegan and leather free. This was a very early decision we took due to the high impact on the climate from meat and leather production.
As detailed in the report from Biodiversify, leather production also poses a huge threat to various aspects of biodiversity. On top of the greenhouse gases produced by the animals, the fertilisers, land and water used during fodder production as well as the chemicals and water used in the tanning process must be considered in the overall impact of leather use.
We’re in an exciting time where leather is no longer the only option for high quality shoes. Amazing new materials such as Pinatex have their own natural character and can be created with a much more positive impact on the world.
how long will my shoes last?
We use the most advanced materials available and after a two-year development process and many wear trials we are confident in the quality and durability of our shoes. Later down the line if you do think that they are looking in need of some TLC we offer a resoling service and footbed replacement service to get them looking fresh again.
how long do natural materials last compared to leather/standard materials?
Any shoe is only as strong as it’s weakest part. That’s why we considered every aspect not only for it’s impact on the climate but also it’s durability. We use high quality materials throughout our shoes so that they will stand the test of time.
do you use plastic?
We have gone to great lengths to remove the hidden plastics which are in almost all shoes; we have replaced the normally plastic padding with natural latex from trees, and we have used cork for our heel and toe stiffeners instead of thermo-plastics. At this stage though we couldn’t avoid using some plastic in our shoes as the latest plant-based materials require a small percentage of polymer to remain long-lasting. Our vision is to create shoes that are climate conscious as possible, but we also wanted to ensure their quality.
A perfect solution isn’t yet available, but we believe we are creating the best shoes possible with the materials available today and we want to remain transparent to our customers about our choices. As technology progresses, we have a clear vision to utilise the skills of our family run factory to experiment and completely remove plastic as soon as possible. Please click here to understand more about our materials and the technical trade-offs we considered.
are your materials taking plants from the food-chain?
None of our materials remove any plants from the food chain and in fact we use waste materials from food production such as coconut husks, pineapple leaves and apple pulp so that we help to increase the income for the growers of these natural, healthy foods.
how do I take care of my shoes?
Please check our care section for details of how to keep your shoes looking fresh.
how do I choose the correct sizeOur shoes are crafted in unisex sizes and a size guide is on each product page. A further guide can be found here size guide where you can measure your foot and choose the perfect size.