working with nature to create change
Having a clear focus on doing good for the climate gives us clarity and inspiration with every aspect of what we design and what we do.
By breaking every element down to consider its impact on the climate we developed a set of guiding principles. These are not defined by industry norms or driven by creating marketing headlines but are founded upon scientific research and the belief that it’s possible to do things better by looking deeper and working harder.
This meant bold decisions like avoiding leather, it also meant months of research and development to find solutions to avoid harmful plastics. Keeping our focus on the climate gave direction and created opportunities to discover new ways to use carbon absorbing raw materials. The chance to explore upcycled, would-be waste materials not requiring extra land, water or fertiliser to produce also became a key focus in working with natural cycles rather than against them.
These principles drove our decisions as small as what thread we used, through to our minimal packaging right up to our commitment to offset one tonne of carbon dioxide for every pair we sell.
The task was complex, having a purpose kept us going.